We are very pleased to share with you the updated Los Altos High School logo! This timing of the new design was motivated by the planned resurfacing of our main athletic field this summer. The current eagle on the field is a high visibility example of the existing inconsistent LAHS branding, so we were excited and eager to update and create a cohesive eagle to associate with our incredible school. We hope you like it as much as we do!
Our former logo was put into use in 2017. Since then, we have also had at least 10 other versions, morphed or completely different, circulating to represent LAHS. This has made our school brand look inconsistent across campus, online, on uniforms and in our school and district communication. Most notable, in different formats, print, electronic, and in apparel, the former graphic was not practical nor was it originally intended to serve as the school’s main visual brand. Add to that, we were frequently using the “LA” that does not belong to us (the very recognizable Dodgers LA).
We contracted with a logo design company who worked with the parameters essential to branding–an image that works in print, apparel (embroidery, hats, t-shirts, etc.) and electronic media and one that can be scaled large or small and still immediately recognizable as the brand. This refresh is meant to give LAHS a clearer, more unified look across campus and in our community. We have to give a nod here to additional motivation from Mountain View High School, whose branding efforts have been very effective in creating a cohesive look to their campus and in the school district.
The final product we received allows us to utilize, and share widely for others to use, a set of school logos in one-color to four-color variations, as well as a set of graphics and fonts that are clear and cohesive to establish a strong, recognizable brand identity in the school, district, and community.
Click
here to see the variations of the new logos.
The audiences with whom we have shared the visuals have been enthusiastic and understanding of the need for a consistent brand as end users of the former eagle artwork. We are also looking forward to seeing what designs our community creates using the updated eagle. To that end, we have asked our ASB students to create a new shirt that we can sell in our webstore to anyone interested. You’ll start to see the new logo show up online and across campus in the coming months.
